What eCommerce platforms does BlingRush support?
Currently, only Shopify-based stores can use BlingRush. We are planning to support more platforms soon.
What is BlingRush?
BlingRush adds to your store in just a few minutes of work and, without development, the ability to host contests and offer your products as prizes in the competitions directly from your store. The contests are based on a game that the participants need to play in order to win. You can think of this approach as a group sale with a huge twist that is meant to be used on a regular basis, side by side with your existing shopping experience or as part of marketing campaigns. The contests are designed in a way that you actually earn money from and with motivators that encourage the participants to shop and buy products in your store
How does BlingRush work?
contests are created by the owner who configures a product from the store as a contest’s prize, selects the number of participants and the ticket price.
The shoppers register to a contest, pay the registration fee and play a skill-based game. The participant that gets the highest score wins the product!
In order to encourage store visitors to join the contests and to convert them from players to shoppers at your store, the store can provide contest participation gifts that the players can use to get discounts on other products at the store.
How does using BlingRush contests increase my store’s revenue?
By providing customers the “contest way of shopping”, the store, increases the customers’ engagement and loyalty, adds a social flavor, improves the overall sales and earns money from each contest. In addition, the participants are getting discounts on products at the store and since they are already engaged, the store can expect a high conversion rate of players into shoppers.
What is BlingRush pricing model?
Blingrush offers several types of subscription plans depending on the number of contests the store plans to create each month. visit our Pricing Plans page for more information on the different plans.
We charge the store with a monthly subscription fee (except our Beginner plan which is free) and charge a commission from both tickets sold and conversions from players to shoppers.
Do you offer a trial?
Yes. our trial is not time-limited, BlingRush offers the first contest created by the store free of charge (no commission).
Does BlingRush modify my store’s theme template files?
No. BlingRush uses the Shopify ScriptTag feature to present data in the StoreFront. We provide a comprehensive customization ability of the presentation for different scenarios, including changes in text and presentation styles. The store can also modify the theme to fully customize the experience, fit the UI and design to its theme, and improve usability and loading time.
What are the rules of the contests?
- Customers register for a contest and pay the participation fee.
- A customer may purchase more than one ticket and get extra attempts in the game. His/her best attempt is the one that counts.
- The participants compete and play against each other in the contest game.
- The contest gets closed after all of its tickets are sold, and all the participants had played their turn.
- Players must compete up to 3 days after all the tickets are sold. Participants that don’t play until that deadline are considered losers.
- The winner receives a personal discount code for a 100% discount on the prize. The winner adds the product to the cart and applies the discount code at checkout to get it for free.
- The contest’s participants also receive a special discount code as a participation gift which can be used to purchase products from the store.
- The participation gift can be used only once per customer, no matter how many tickets he/she had purchased.
- We suggest making tickets non-refundable. However, it is up to the store to decide otherwise. Refunding customers will be done manually by the store owner.
What is the game that the customers play?
The default game provided by the app is called BlingSmash. It is a skill-based board game that requires the player to match identical products and blow them up. BlingRush offers its customers custom branding of the game and services for a new game development dedicated to the store.
How is the winner of the contest determined?
The participant who gets the highest score in the game is the winner. In case there is more than one participant that got the same top score, the winner will be the player who finished the game the fastest.
Can I select a different prize for each contest?
Yes. Actually, this is the way you create a new contest. Just select a product from the store you would like to give as the prize and click on the ‘manage contest’ button. It is that easy.
Do shoppers who didn’t win get anything?
The store can automatically provide a participation gift to all of the customers who buy tickets to contests. The gift is a discount code set by the store with predefined rules (discount value, minimum cart value, etc.). Providing these discounts is a great way to leverage the contest as a way to increase regular sales in the store. It can also increase customer satisfaction, loyalty, and retention.
How do winners claim their prize?
The winner receives a discount code (100% discount) on the product that was set as the prize. The winners will need to add to their cart the product and apply the discount code at checkout.
Can I use the app if I only allow anonymous shopping at my store?
No. Registering to contests requires the user to login to your store and create an account if they do not have one yet. you do not have to set the customers’ accounts to be required. Even if the accounts are optional, we require the customer to login in order to purchase a ticket for a contest.
How many contests can the store create simultaneously?
BlingRush offers several subscription plans. Each plan has a limitation on the number of contests that the stores can create per billing cycle.
Can a customer buy more than one ticket in a contest?
Yes. Each ticket bought by a customer provides him/her another play attempt in the contest. The attempt with the highest score is the one that counts. Be aware that due to the way Shopify manages store discounts, a customer is only eligible to use the participation gift discount once.
Can a customer register for more than one contest at a time?
What happens if not all the tickets in a contest are sold?
Since contests are only finalized after their tickets are sold out, there could be a scenario where that may take some time. One of the options is to promote the contest in the store’s marketing campaigns. The store can also reduce the number of tickets available in a contest at the expense of their profit. In addition, the store may decide at any given time to cancel a contest. In that case, it is up to the store to refund any customer who had purchased a ticket.
What happens if a customer buys a ticket but does not actually play the game?
After the tickets for a contest are sold old, customers who have not played have three days to compete. Customers that do not compete until that deadline, technically lose.
Can I create a contest that has free registration?
No. Allowing free registration can have a negative effect on the contest since the store will not be able to prevent the same user from participating more than once. So, in theory, the same user can take all the tickets and get the prize without competing. Having said that, the store owner can manually create discount codes on the contest tickets and provide those to whomever he likes.
Can a customer cheat in the game?
Although cheating and hacking are always a possibility, BlingRush has developed algorithms that will make the hacker’s life difficult. In addition, we monitor the games for any misuse, so even if someone will succeed in cheating, we do our best to catch it and alert the store. The store will be able to decide to remove that player from the contest, cancel the entire contest or ignore the cheating attempt and continue the contest as is.